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Personal Marketing and Selling Skills

Catherine A. MacDonagh and Beth M. Cuzzone, published 2007, 146 pages This is the first volume in ABA’s new groundbreaking Law Firm Associates Development Series, created to teach important skills that associates and other lawyers need to succeed at their firms, but that they may have not learned in law school. This volume focuses on… Read More »

Categories: Book, Marketing

Marketing Success Stories: Conversations with Leading Lawyers 2nd Edition

Hollis Hatfield Weishar & Joyce K. Smiley, published 2004, 240 pages This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals in a variety of practice settings. Whether you work in a firm of 1 or 1,000, these stories of marketing strategies that paid… Read More »

Categories: Book, Marketing

Lay Words for Lawyers

William Drennan, published 2008, 109 pages A must-have for lawyers as well as wordsmiths, this book provides verbal “ammunition” for the legal practitioner. The key words and analogies featured in the book are intended to elicit strong mental–but particularly strong emotional–images or memories in the hearer, to stimulate in the listener a flood of associations… Read More »

Categories: Book, Marketing

Complete Guide to Marketing Your Practice 2nd Edition

Edited by James A. Durham & Deborah McMurray, published 2003, 328 pages with CD-ROM This expanded and revised edition of The Complete Guide to Marketing Your Law Practice will help you master the creative marketing solutions you need. It’s packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help… Read More »

Categories: Book, Firm Management, Marketing

Flying Solo: A Survival Guide for Solo and Small Firm Lawyers 5th Edition

Edited by K. William Gibson, published 2014, 490 pages Newly revised and updated to meet the needs of today’s legal professionals, Flying Solo is a comprehensive guide to establishing and maintaining a successful solo law practice. The Fifth Edition of this ABA classic includes practical information gathered from a wide range of contributors, including successful… Read More »

Categories: Book, Finances, Firm Management, Legal Careers, Marketing, Solo and Small Firm

The Busy Lawyer’s Guide to Success: Essential Tips to Power Your Practice

Reid F. Trautz & Dan Pinnington, published 2009, 156 pages Busy lawyers do not have dozens of extra hours to conduct research looking for new tips and ideas to streamline and enhance their practice of law. They need “just-in-time” learning to acquire the knowledge necessary to build their practices. This convenient pocket guide is the… Read More »

Categories: Book, Finances, Firm Management, Legal Technology, Marketing, Solo and Small Firm

Marketing basics


Marketing basics It’s never too early to begin marketing services to existing and potential clients. As you work on a basic marketing plan, consider including the following activities and implementation schedule: Each week: Call a client and just say hi (don’t bill them for the call!). Take at least one current client, potential client, or… Read More »

Categories: 2017 Student Issue No 5, Articles, Law students/new lawyers, Marketing, New Lawyers

Land Acknowledgement

The offices of LAWPRO are located on the traditional territory of many nations including the Mississaugas of the Credit, Anishnabeg, Chippewa, Haudenosaunee and Wendat peoples. Toronto is covered by Treaty 13 with the Mississaugas of the Credit. LAWPRO respects and acknowledges the histories, languages, knowledge systems, and cultures of First Nations, Metis, and Inuit nations.

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