Hollis Hatfield Weishar & Joyce K. Smiley, published 2004, 240 pages

This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals in a variety of practice settings. Whether you work in a firm of 1 or 1,000, these stories of marketing strategies that paid off will inspire you to greater heights. You’ll gain an inside look at how successful lawyers market themselves, their practice specialties, and their firms. Learn from your colleagues what really works, and how to incorporate these winning initiatives into your own practice!

Categories: Book, Marketing

practicePRO Lending Library

The practicePRO Lending Library is located in our office at 250 Yonge Street, Suite 3101 in Toronto and can be visited during our regular business hours (Monday to Friday, 8:30 am to 5:00 pm), or email [email protected] with the name of the book, your name, LSUC number and your mailing address (only lawyers called to the bar in Ontario can take out these books). We will ship the book to you via courier at no charge, and it will be your responsibility to ship it back to us at your cost within three weeks.