Marketing
Law firm Q&A with marketing professionals
Guest speakers Mark Hunter, Principal Consultant with Glen Maple Group and Mara Da Camara, presented a succinct overview of the steps law firms can take to improve their marketing activities as part of LAWPRO’s What They Didn’t Teach You In Law School: Marketing, Management, and Mentorship online seminar. Their presentation demonstrated the key to marketing… Read More »
Categories: 2025 Feb - Emotional Contagion, Articles, Marketing10 tips to adapt to the new contingency fee regime
On July 1, 2021, Ontario’s contingency fees became subject to significant changes, with amendments to both the Solicitors Act and the Law Society of Ontario’s Rules of Professional Conduct coming into force. The changes will affect how contingency fees are calculated and will impact how contingency fee matters are managed from marketing and new client… Read More »
Categories: 2022 June - After Covid 19, Access to Justice, Articles, Civil Litigation, Firm Management, Marketing, RetainersBuilding a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Small steps can lead to big changes. For lawyers who want to improve their career, Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day is full of these small steps. A few minutes a day with this easy-to-read guide will help put you on the right path to growing your… Read More »
Categories: Book, Firm Management, Legal Careers, MarketingEssential LinkedIn dos and don’ts for law students
With over 500 million users in more than 200 countries (including at least a million lawyers) and web traffic that ranks it as the 18th most visited site on the planet, LinkedIn is the social networking tool of choice for professionals. LinkedIn (LI) can also be useful to law students in a number of ways…. Read More »
Categories: Articles, Law students/new lawyers, Marketing, New Lawyer Issue, StudentLawyers Guide to Marketing on the Internet, 4th edition
Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer’s Guide to Marketing on the Internet, Fourth… Read More »
Categories: Book, Legal Technology, MarketingSecrets To Marketing & Automating Your Law Practice
By David M. Bitton. Published 2018 In this definitive guide to starting, marketing and growing your law firm, you’ll receive key insights from leading experts in the legal industry today. Inside you’ll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how… Read More »
Categories: Book, Content Type, Firm Management, Future of law, Legal Technology, Marketing, TopicsSharing LAWPRO online content
We invite you to share LAWPRO’s videos and articles on social media. Download these instructions on how to incorporate this content on your firm’s website, Facebook, etc. You can share these materials with existing clients and also appeal to potential clients who may visit your site when looking for a lawyer.
Categories: MarketingHow to Start and Build a Law Practice Platinum 5th Edition
Jay G. Foonberg, published 2004, 704 pages This classic ABA bestseller has been used by tens of thousands of lawyers as the comprehensive guide to planning, launching, and growing a successful practice. It’s packed with over 600 pages of guidance on identifying the right location, finding clients, setting fees, managing your office, maintaining an ethical… Read More »
Categories: Book, Finances, Firm Management, Legal Careers, Marketing, Solo and Small FirmWomen Rainmakers’ Best Marketing Tips 3rd Edition
Theda C. Snyder, published 2010, 142 pages The book contains well over 150 tips you can put to use right away to positively impact your marketing strategy. With this updated guide, you can learn creative marketing strategies that will build your client base and discover new action plans that fit your personal style and strengthen… Read More »
Categories: Book, Marketing