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Catherine A. MacDonagh and Beth M. Cuzzone, published 2007, 146 pages

This is the first volume in ABA’s new groundbreaking Law Firm Associates Development Series, created to teach important skills that associates and other lawyers need to succeed at their firms, but that they may have not learned in law school. This volume focuses on personal marketing and sales skills. It covers creating a personal marketing plan, finding people within your target market, preparing for client meetings, “asking” for business, realizing marketing opportunities, keeping your clients, staying in touch with your network inside and outside the firm, and more.

Categories: Book, Marketing

practicePRO Lending Library

The practicePRO Lending Library is located in our office at 250 Yonge Street, Suite 3101 in Toronto and can be visited during our regular business hours (Monday to Friday, 8:30 am to 5:00 pm), or email [email protected] with the name of the book, your name, LSUC number and your mailing address (only lawyers called to the bar in Ontario can take out these books). We will ship the book to you via courier at no charge, and it will be your responsibility to ship it back to us at your cost within three weeks.