Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer’s Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about:

  • Internet marketing strategies and how to build your own plan
  • Content marketing that targets and speaks to your desired audiences
  • Today’s websites—from “must do…” to “definitely don’t…”
  • The Ten Foundational Best Practices for law firm websites
  • The latest survey of the AmLaw 100 websites
  • Today’s technologies and platforms
  • Website timelines, budgets, hosting, and contracts
  • Announcing, growing, and promoting your website
  • Mobile sites—so critical today!
  • Social media ins and outs
  • E-mail marketing
  • Multimedia content including videos, podcasts, and webinars
  • Search engine optimization (SEO)
  • Website vendors and other consultants
  • Analytics and measuring your ROI
  • The ethics of client development using technology and the Internet