Marketing Success Stories: Conversations with Leading Lawyers 2nd Edition
Hollis Hatfield Weishar & Joyce K. Smiley, published 2004, 240 pages
This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals in a variety of practice settings. Whether you work in a firm of 1 or 1,000, these stories of marketing strategies that paid off will inspire you to greater heights. You’ll gain an inside look at how successful lawyers market themselves, their practice specialties, and their firms. Learn from your colleagues what really works, and how to incorporate these winning initiatives into your own practice!