Good to Great: Why Some Companies Make the Leap and Others Don’t
by Jim Collins, published 2001, 260 pages
The defining management study of the nineties showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?