16. Managing change by communicating during the stages of change

Coaching

People who are good at managing change actively work towards the success of the change before, during and after the change takes place. Each stage needs communication.

• Before the change, promote the change by communicating evidence that the change is necessary. This might be in the form of news, articles to read, references to books or even through a person who has experience with the kind of change that is forthcoming.

• During the change, the logic for the change (see Dealing With Resistance) must be communicated so that people going through the change understand completely why the change is necessary. They also must be helped to adapt to the changed environment through training and development.

• After the change occurs, it must be reinforced. Provide evidence that the change is working to achieve its goals. Keep the communication process alive by giving individuals a chance to talk about their reactions to the change in group or personal settings.

Mentoring

Describe what you might do to overcome resistance while implementing change.

What is the major change? If you need an example consider adding a new piece of technology that might result in unfamiliarity or new work for staff?

What might you do before the change to promote the need for the change?

What might you do during the change to overcome resistance?

What might you do after the change to reinforce that it was a good strategy?

Next steps

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