The Lawyer’s Guide to Yellow Pages Advertising 2nd Edition
Kerry Randall & Andru J. Johnson, published 2005, 224 pages
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that most ads simply don’t work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You’ll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call.