The Lawyer’s Guide to Marketing on the Internet 3rd Edition
Gregory H. Siskind, Deborah McMurray & Richard P. Klau, published 2007, 192 pages
In today’s competitive environment, it is critical to have a comprehensive online marketing strategy that uses all the tools possible to differentiate your firm and gain new clients. The Lawyer’s Guide to Marketing on the Internet, in a completely updated and revised third edition, showcases practical online strategies and the latest innovations so that you can immediately participate in decisions about your firm’s Web marketing effort. With advice that can be implemented by established and young practices alike, this comprehensive guide will be a crucial component to streamlining your marketing efforts.