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Ernie Svenson, published 2012, 141 pages

Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost–all because of blogs. An effective blog can help you promote your practice, become more “findable” online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog–and gain new business opportunities along the way.